Purple Clarifying Shampoo Bar

Tone • Clarify • Brighten

Our Purple Clarifying Shampoo Bar is designed to gently cleanse while helping maintain brightness in blonde, silver, grey, or highlighted hair. Using the same effective base as our Naked Shampoo Bar, this version is enhanced with violet dye to help counteract unwanted yellow or brassy tones while providing a clean, balanced wash.

This bar offers a light clarifying cleanse to remove buildup that can dull hair colour, while remaining gentle enough for regular use when needed. Hair is left feeling fresh, soft, and visibly brighter — never stripped or dry.

What Does a Purple Shampoo Do?

Purple shampoos use violet pigments to help neutralize yellow tones in light-coloured hair. This bar is ideal for maintaining cool tones between salon visits or whenever hair starts to look warm or brassy.

Why You’ll Love It

• Helps neutralize brassy or yellow tones

• Gently clarifies without harsh stripping

• Keeps blonde, silver, and grey hair looking brighter

• Unscented and dye-focused for minimal irritation

• Concentrated, plastic-free shampoo alternative

How to Use

Wet hair thoroughly. Wet the shampoo bar and rub between your hands or glide directly onto the scalp and hair to create a creamy lather.

Massage gently, allowing the lather to sit for 30–60 seconds for toning effect, then rinse thoroughly.

Follow with conditioner, focusing on mid-lengths and ends.
Allow the bar to dry fully between uses.

⚠️ Frequency & Toning Guidance

• Blonde / Silver / Grey Hair: 1–2 times per week

• Lightened or Highlighted Hair: Use as needed when brassiness appears

• Daily Use: Not recommended

Overuse may cause dryness or temporary violet toning on very porous hair.

Hair Types

Best for:
✔ Blonde Hair
✔ Silver / Grey Hair
✔ Highlighted or Lightened Hair

Also suitable for:
✔ Normal Hair
✔ Oily Hair

❌ Not recommended for very dry or colour-sensitive hair without a rich conditioner.

Ingredients

Ingredients (INCI):
Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Mangifera Indica (Mango) Seed Butter, Polyquaternium-7, Allantoin, Sodium Gluconate, CI 60730 (Ext. Violet 2), Diazolidinyl Urea, Iodopropynyl Butylcarbamate